DCODR works with clients to understand their objectives and help define clear goals. The aim is to capture the current and future digital requirements of the organisation, looking at the key drivers of commercial objectives, market opportunities, technology advancements, creative & brand, competitor analysis and available budgets.
Entirely new campaigns or build on past activity. DCODR develops campaign concepts, key messages, design, storey boards and ad creative. We strive to craft campaigns that resonate with target audiences, cut through market noise, showcase brands and deliver on client goals.
Design and development of sophisticated enterprise level websites and campaign microsites. We utilise a phased a waterfall project management methodology that comprises strategy, wire framing, design, development, testing and launch. And we favour open sources content management systems (WordPress, Drupal), which provide flexible, scalable, cost effective solutions.
Mobile & App
DCODR designs and builds mobile websites and mobile applications for the Apple (iOS) and Android platforms. We assist with strategy development, content planning and monetisation strategies, as well as design, development and submission to app stores. Design, usability and a clarity of purpose are vital to success in this now crowded market that operates on the smallest of screens.
Create a new brand or invigorate an existing one. DCODR works with clients to develop brand attributes, values, tone, key messages, voice and positioning. We research key target audiences, consumer behaviour, competitor activity and emerging trends. Key deliverables can include logo(s), colour palette, brand guidelines, stationary and business cards.
Development of social media strategies for leveraging Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and others. Services include community engagement, content planning, competitions & promotions, custom development and advertising campaigns. We believe social media activity needs to be driven by a clear purpose and expectation of a contribution to ROI.
We create ecommerce sites that provide customers with a rich shopping experience and merchants with flexibility, control and maximum profit. DCODR’s ecommerce services include website design & development, application integration (CRM, ERP, inventory, finance) and post launch marketing.
We craft integrated multi-channel digital campaigns comprising search engine marketing & optimisation, email and display advertising. We favour performance based media placements, highly targeted/retargeted activity and work with a wide range of publishers and networks. We believe in targeting an audience rather than a channel or property, and that ongoing results should drive a never ending refinement of creative, message and placement.